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Most people can’t handle the truth. Can you?

The rise of populist leaders and fake news during the past couple of decades prove this point ad nauseam.

But why is it that most people don’t want to know/hear the truth?

My hypothesis is that most people are subconsciously overwhelmed by increasing relevant uncertainties, turbulence, and systems discontinuities and don’t have much energy left to think about any given fact. Thus, they just want to hear/see what they like.

This is the same reason why most people assume. Assuming anything doesn’t take any brain power. In addition, you can assume whatever you want.

This explains why so many advertisements get away with such absurd claims like “zero calories,” “the best bla bla,” and all the superlatives you can think of. People who are overweight feel good fooling themselves about eating “zero-calorie” foods rather than facing the truth.

This is a self-deception pandemia, it happens at every level and every where in the “developed” world. Only isolated villagers in remote areas with little or no media influence have been spared.

But what is wrong with fooling yourself? It’s your life and you’ll have to face it and live with the consequences of your actions/inactions, right? Well, unfortunately, when it come to tackling some major problems like global warming, air/water/soil pollution, etc., collective action is required. But if this collective action is based on assumptions or self-deception instead of facts, then the consequences can be devastating for all and humanity, as a whole, cannot afford this foolishness.

There is no magic wand. Only the truth can set us free.

We are not “rational” beings but emotional beings with the ability to reason beyond any other creature on earth. But here is where vanity gets in the way.

So, I invite you all reading this article to take some time and use your reasoning to further develop your critical-thinking skills and humility.

Don’t assume anything and question everything. We have to become continuously inquisitive (i.e., beyond simple curiosity) but remain humble.

We have to take the time, especially when we are in a hurry, to slow down and smell the roses. Keeping always sight of our highest purpose in life.

Thus, we have to learn to thrive on uncertainty and make the most of adversities on a daily basis (i.e., going beyond resilience).

In one word, we have to become TROPOPHILIC.

JC Wandemberg Ph.D.

President & Founder

Sustainable Systems International

About the author: Dr. Wandemberg is an international consultant, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 30 years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.

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