The Implosion Of The Coaching Industry Business!

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“It’s Like A Pyramid Scheme Where A Bunch Of Coaches Are Coaching Coaches On How To Make Money Coaching.”

Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal by providing training and guidance (Wikipedia).

The term ‘Coach’ was supposedly started in the 1830s when Oxford University stated its meaning as slang for tutor. However, business coaching took off just a couple of decades ago. Nowadays, anybody with a few good contacts can become a “coach.”

The main reason why the business of coaching got started is because the big four consulting companies have failed miserably to deliver on their promises to fix the pervasive and toxic cultures around the world. Further, they even exacerbated the problems.

Thus, business coaching became a “new-and-improved- tool” to fix the pathological implications of bureaucracies and the ever-growing problems they have created since the 1960s when turbulence and increasing relevant uncertainties began to rise at the global level.

These increasing relevant uncertainties, inter alia, rendered bureaucracies anachronic and all the pathologies of restrictive and tropophobic structures began to emerge and manifest themselves in terms of lack of responsibility, lack of leadership, lack of engagement, lack of commitment, lack of efficiency, etc., etc..

Business coaching, like all the other gimmicks developed by the big four, only addresses the bureaucratic symptoms, leaving the malady, i.e., the bureaucratic structure intact, which is why those signs and symptoms have not only persisted but gotten worse.

We are all too familiar with those symptoms, but we must address the malady.

The malady, of course, is the restrictive, toxic, and tropophobic bureaucratic structure, which, by the way, was deliberately designed with a restrictive organizational design principle because that is what was required two hundred years ago, since most workers were illiterate and were paid to obey, not to think.

Business coaching does not address, and never intended to address, this bureaucratic organizational design principle. The consequence, of course, is that nothing really changes, especially in a sustainable manner, and the toxic culture that emerges from these restrictive and tropophobic bureaucracies continues to wreck havoc around the world.

To survive, the business-coaching industry must be transformed into a catalytic force that addresses the bureaucratic malady by transforming it into an enhancive, invigorating, and tropophilic system. And the best way to do that is through The Search Conference & Participative Design Workshop as designed and developed by Fred and Merrelyn Emery.

JC Wandemberg Ph.D.

President & Founder

Sustainable Systems International

About the author: Dr. Wandemberg is an international consultant, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 30 years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.

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