The Deep Meaning of Communication!

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The word “communication” evolved from only God knows where but, eventually, it came from the Latin ‘ Communis’ and ‘ communicare’ related to community. Communis is noun word, which means common, communiality or sharing. On the other hand, communicare is a verb meaning to ‘make something common.’

Both, the noun and the verb are intimately linked to community. The very first thing that community members have in common is communication, i.e, the tie of communication.

Communication is the very foundation of any community. Hence, where there is no communication, there can’t be a community to begin with.

Therefore, the deeper meaning of communication is the creation of community.

The lack of community is patently evident throughout the world within public and private bureaucracies. But hold on a second, you may argue, people do communicate — a lot — within private and public bureaucracies.

But they don’t. They merely transmit information, which is a far cry from the deeper meaning of communication stated above.

This may sound trivial to some, but its importance is paramount, especially if you really care about the sustainability of your business.

The very first thing that a group of people in any organization need to do is to communicate, namely, to build their community based on a shared vision which, by default, will lead them to determine their immediate goals and long-term objectives.

Tragically, though, the business world is paved with failed new businesses that never created a community to begin with, or start-ups that did create a community but failed to maintain it while scaling up. Netflix is a good example of good communication.

Communication, or creating a community, is intimately linked to organizational structure. If the organizational design principles used are restrictive, no matter how talented the people may be, or how great the phenotype, shape or form of the organization is, or how much information is “communicated,” it simply will not be sustainable.

The only sustainable way to communicate and build a community within any organization is by deliberately designing it using enhancive organizational design principles where workers not only feel but know they are truly empowered and committed to the company’s mission and vision.

These principles are pretty much common sense, namely, a non-dominant hierarchy that is deeply rooted in transparency, trust, and integrity.

These principles will not only ensure the build up of a real community but also its ability to thrive on uncertainty, that is, to become Tropophilic.

Here is to the health of your Community Organisation!

JC Wandemberg Ph.D.

President & Founder

Sustainable Systems International

About the author: Dr. Wandemberg is an international consultant, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 30 years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.

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