The Fundamental Importance Of Emotions In Decision Making

The fundamental importance of emotions in every decision-making process has been widely understated and misrepresented.

We all know fairly well how emotions (both positive and negative) can lead to poor decisions. But what most people don’t seem to know is that if we eliminate emotions from any decision-making process we would not be able to go to make a decision.

To put it simply, without emotions most decision-making processes would get stuck!