The Law Of DMUS: “I can get no satisfaction!”


Everyone on this planet experiences the Law of Diminishing Marginal Utility/Satisfaction (DMUS) on a daily basis and will continue to do so until death do us part!

But why?

Remember the song “I can’t get no satisfaction”? Or, did you ever wonder why the first bite of anything tastes great but the satisfaction diminishes as you keep on eating? Well, it is not just because your belly is full. It is because of The Law of DMUS!

The more you have of anything (e.g., food, clothes, cars, etc), the less satisfaction/utility you derive from it. There is no escape! Or is there?

Well, first you must determine what is it that subjects you to this law -BTW, not only humans are subjected by this law, lower animals are also subjected.

A simple explanation is that the receiving “vessel” or container is limited and thus can only receive satisfaction until it is full in a gradually diminishing way.

So, in order to avoid being a victim of the Law of DMUS, we should limit ourselves to receiving in small increments, e.g., take the very first bite and stop! The satisfaction will be 100%. Then, once we fill empty again, take another bite and stop again, and so on.

Obviously, this would take a massive amount of discipline and willpower!

Now, the question is: Do you have the willpower?

If you do, congratulations! You are one in a million.

Although this can work in the case of food, what about with other material goods such as shoes, dresses, cars?

Here, the process must be elevated to a Spiritual level since only spiritual values/concepts can transcend the mundane and avoid altogether any physical laws including the law of DMUS.

Here’s To The Strength of Your Will Power!

JC Wandemberg Ph.D.

President & Founder

Sustainable Systems International

About the author: Dr. Wandemberg is an international consultant and stocks trader, keynote speaker, published author, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 30 years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.