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If you look at its definition, you’ll find:


1. the quality or state of being conscious or aware of something.

2. a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique.

Based on this simplistic definition, some people view mindfulness as the eradication of thoughts, in any form. To others, it just means paying attention to the present moment.

Others, go even further, and confuse mindfulness with meditation and turn it into a tool for “mental hygiene.”

These are all wrong, myopic, and shallow perspectives. The consequences of having these foolish notions about mindfulness are obviously not necessarily pleasant ones.

Mindfulness is not a “tool” or a “methodology,” let alone something to be marketed and sold.

Thus, mindfulness is not for sale!

Mindfulness is a philosophy of life.

So, what is it that those who follow this philosophy are mindful of?

Obviously, it will depend on the individual perspective and purpose.

To me, the highest and greatest purpose is the development of our in order to, not only make the most of our physical consciousness and fulfill our limited purpose while in this universe but, much more importantly, to grow Spiritually and fulfill our everlasting purpose, namely, immortality.

Mindfulness, therefore, as a philosophy and way of life, is not something that can be “used” or “exercised” at will. It is something that has to be lived on a continuous basis, just like any other philosophy or way of life.

A crucial element of this philosophy of life is respecting oneself and, therefore, being true to oneself.

A Toast To Your Mindful Life!

JC Wandemberg Ph.D.

President & Founder

About the author: Dr. Wandemberg is an international consultant, keynote speaker, published author, professor, and analyst of economic, environmental, social, managerial, marketing, and political issues. For the past 30 years Dr. Wandemberg has collaborated with corporations, communities, and organizations to integrate sustainability through self-transformation processes and Open Systems Design Principles, thus, catalyzing a Culture of Trust, Transparency, and Integrity.

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